Technology. Writing. Props. Client input. Problem-solving. Filming. Acting. Crewing. Editing.

For one week, students enrolled in St. Ambrose Academy’s “Lights, Camera…Action!” Summer Workshop got the immersive experience of what it takes to take a client’s need for marketing and turn it into a 30-second ad spot that will win hearts and sell products and services.

Thanks to the generous people at Backflip and co-owner Ryan Freng, these students experienced the full package of pre-production, production, and post-production editing! Four groups of students worked together to create a pitch, get client approval, draft their storyboard and shots needed, assemble props and determine what special effects/techniques should be used, film, and edit their work.

Check out their finished ad spots below!